Cadillac ESCALADE ESV Launch Image

This series captures the all-new Cadillac Escalade moving through the urban layers of Seoul, from quiet dawn streets to the illuminated pulse of the city at night. Rather than highlighting any single location, the intent was to portray a sense of timeless authority and movement through space, with the Escalade standing as the anchor of presence.

Its design, scale, and stance transcend typical SUV expectations - exuding a kind of confidence that’s not just visual, but spatial. Through various lighting moods and urban textures, the Escalade asserts itself as more than a vehicle; it becomes a symbol of composure and dominance, gliding between shadows and light.

This project focuses not only on the form and detail of the Escalade, but also on how it redefines the relationship between car and city. Subtle traces of Seoul remain in the atmosphere, but the narrative aims beyond geography - to speak to the universal language of presence, prestige, and bold design.